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# An App Launch Guide
This guide is aimed at indie developers who are building and launching their mobile apps largely by themselves. The guide will walk through planning, pre-launch, marketing, product development, QA, and launch.
The goal is to combine the concrete product development schedule with an equally concrete marketing schedule so that nothing is missed.
The outline below will combine marketing and product deadlines into a single timeline, so that you can plan for both the marketing and product cycle in tandem.
My name is [Adam Wulf](https://twitter.com/adamwulf), and I've developed mobile apps in an enterprise company, for a number of clients at a small design agency, and currently as an indie developer. I have recently launched [Loose Leaf](https://getlooseleaf.com) and am launching [Remotely](http://getremotely.com) very soon, and I launched [Here File File](http://www.macstories.net/iphone/here-file-file/) long ago.
This guide is a collection of lessons learned.
This guide goes through all of the necessary steps for validating, building, marketing, and launching your product, specifically focused on app dev. In particular, this guide covers:
0. Helpful books and resources
1. Narrowing down your app idea
2. Validating that idea